"Brutally Normal"
The Bern-based agency Kargo designed and implemented a campaign for Swissaid to combat domestic violence in India.
In India, one in three women is beaten by her husband or his relatives.
To combat this everyday brutality, the Swiss aid organization Swissaid relies on legal and psychological assistance for the victims, the operation of women's shelters, educational campaigns and, last but not least, couples' workshops that help to fundamentally change violent behavior patterns - and with success.
Swissaid's campaign against domestic violence in India has been running since February 6, 2017. Kargo Kommunikation is responsible for the conception and implementation of the spot in India, together with Dynamic Frame from Zurich. The campaign spot runs for three weeks on German and French TV in Switzerland.
To accompany this, Kargo Kommunikation realized a fundraising mailing and relies on various online and social media channels to draw attention to the fate of the affected women.
Responsible at Swissaid: Jon Andrea Florin (Head of Information + Fundraising), Zora Schaad (Text + Concept). Responsible at Kargo: Christoph Balsiger (Creative Direction), Fabia Dellsperger (Art Direction), Chérine Gurtner (Consulting, Project Management), Patrick Blaser (Consulting Digital). Responsible at Dynamic Frame: Luzius Fischer (production manager), Tillo Spreng (director), Lukas Linder (camera), Jonas Ulrich (editor), Alexander Boethius (production assistant). Responsible at Curry Western Productions (Production India): Kamal Musale (Production Manager). Media agency: Mediaplus, Bern.
