Branders develops digital health platform and campaign for Atupri
The Zurich-based branding boutique has developed a digital health platform and app for health insurer Atupri. The digital marketing campaign also comes from Branders. Users are supported in doing something for their health every day with small, individualized everyday rituals.
Where can I get new energy? How can I find more time for myself? Which sport suits me best? Atupri's new health platform maxyourhealth.com provides answers to these questions. The completely free platform is accessible to everyone and aims to inspire the whole of Switzerland with simple ideas for a healthier life. For example, with 10-minute micro-rituals that can be easily integrated into everyday life and selected according to personal preferences such as mobility, breathing, relaxation or nutrition. It's not about bonus points or premium discounts, but simply about the joy of a healthy life.
In co-creation workshops with Atupri, personas and customer journeys were determined in order to define the different needs and wishes of the target groups and to create exactly the right content and micro-rituals for each one.
Maxyourhealth, integrated into Atupri.ch, informs and entertains from a holistic perspective with personal stories, expert knowledge and entertaining tutorials on all aspects of health. For example, you can use a test developed by the University of Bern to determine your own sports type or get tips from Olympic champion Nicola Spirig, Atupri health ambassador, on how to recover properly after training.
The maxyourhealth app, also developed and implemented by Branders, is the digital companion for on the go and helps users to stick to their healthy goals with motivating reminders. In terms of integrated content marketing, maxyourhealth will create relevant content throughout the year, which will also be included in Atupri's current customer magazine and various other communication measures.
Branders is also responsible for the accompanying marketing campaign for Maxyourhealth. In addition to owned and paid media, their digital focus is also on earned content.
Responsible at Atupri: Kaspar Trachsel (Head of Marketing and Sales and Member of the Executive Board), Regula Meier (Head of Marketing Communications), Roman Brühlmann (Marketing Manager, Campaign), Melanie Schöpfer (Marketing Manager, Technical Stream), Jeannette Röthlisberger (Marketing Manager, Content Stream). Responsible at Branders: René Allemann (CEO), Thom Pfister (Creative Director), Philippe Knupp (Strategy Director), Marisa Güntlisberger (Director Omnichannel Experience, Project Management), Thea Ferretti (Senior Brand Consultant), Thomas Hausheer (Creative Brand Technologist), Andreas Finke (Senior Communications Manager, Content Stream), Martin Fähndrich (Video Journalist), Micha Kumpf (Senior Brand Designer), Luisa Ender (Junior Brand Consultant), Caroline Spoerry (Brand Assistant). Communication films and photography: Sandro Baebler (Photographer and Director), Oliver Hallberg (CGI), Lilian Lüthi (Frame Eleven Videoproduktion).
