Brain2 seeks learners for the "most important job in the world" - for Bethesda retirement centers
The Küsnacht Residence, operated by Bethesda Alterszentren AG, still has nine open apprenticeship positions for 2022. The agency Brain2 was commissioned to publicize this opportunity. A regional testimonial poster campaign is being used to recruit future apprentices.
Gossiping was yesterday. Career and self-determination are the buzzwords that resonate with Generation Z today. "I'm important," says health professional Joelle on a billboard, knowing what she's worth to a nursing residency. "The awareness of young learners is finally where it belongs," says Oliver Kindhauser of Brain2. "The testimonials work at Residenz Küsnacht and are fully behind the statements. In fact, all we had to do was listen carefully and take notes."
The campaign runs until mid-October. Interested school leavers can apply for an apprenticeship as FaGe or ASG directly at yousty.ch apply.
Responsible at Bethesda Residence Küsnacht: Sascha Faller, Head of Education, Melanie Leutert, Head of Nursing and Care. Responsible at Brain2: Oliver Kindhauser, Photography: Mike Bingesser.
