Bold and Verfora provide the vitamin kick against sun predators
With Vitamin D3 Wild Vegan, Verfora offers a dietary supplement to address the effects of a lack of sunlight during the cold season. And in the campaign designed by Bold, it puts an end to the common "sun thief.".
When the sun makes itself scarce and the days get shorter and shorter, it's not just our mood that feels dampened. Natural sunlight is essential for the body's own production of vitamin D. If this is lacking, fatigue, exhaustion and a weakened immune system can be the result.
It's as if a little darkling is casting a dark shadow over our everyday lives. For the latest product campaign by Swiss pharmaceutical specialist Verfora, the sun predator takes on the form of just such a creature. Verfora's "Vitamin D3 Wild" product jumps into the breach to give Stibizus Sonnus a run for his money and strengthen our immune system.
The new Bug adds another tormentor to the Verfora family. The Bern-based agency Bold is responsible for the development, conception, strategy and implementation of the communication.
The campaign launches just in time for the start of the winter season. The implementation, including TVC, online, print and POS measures, will be in use throughout Switzerland from mid-November.
Responsible at Verfora: Emmanuelle Giry (Head of Marketing), Christian Köhli (Marketing Manager), Stephanie Berkien (Brand Manager). Responsible agency: Bold. Production: Boutiq, Mike Huber (director), Chantal Gugger, Sören Schmidt (executive producer), Sven Pepeonik (camera), Wolfgang Weigl (editor), Colorbleed (animation), Unsere Farben (color grading),DubDub (sound design), UKO (audio).
