Bold focuses on lively tradition for Migros Aare
Both Migros« »From the Region. For the Region” label and the sport of Schwing stand for tradition, dedication, and perseverance. Bold’s branding campaign for Migros Aare highlights these shared values.
Migros Aare has been a proud sponsor of regional wrestling festivals since 2007. This year, it is supporting nine wrestling festivals as well as junior wrestling. In this way, it is actively contributing to the preservation and promotion of this traditional sport. A new image campaign links wrestling to the label "From the region. For the region.".
Who wears the pants?
With a wink, the campaign shows how the four wrestlers Walther Adrian, Glarner Matthias, Nägeli Leandro and Wenger Kilian get a taste of farm life and face up to the challenges. Are the strong boys up to it? Or should they stick to the sawdust?
The campaign has been running in the Aargau, Bern and Solothurn regions since mid-April 2025 and includes an image spot, various short spots for YouTube and Meta, OOH, print and Migros' own web and POS measures.
Responsible at Migros Aare: Fabienne Hasler (Project Manager MarKom & Sponsoring), Bianca Bischofberger (Project Manager Sponsoring), Marlene Müller (Head of MarKom Realization & Digital), Cyliana Bachmann (Head of Sponsoring). Responsible agency: Bold.
