Babu's Anniversary Campaign: When Night Becomes Day
To mark its 15th anniversary, Babu’s is putting its Zurich bakery at the center of its marketing campaign. The Marty Trezzini agency developed the «We bake your day» platform for this purpose—from concept to production.
Babu’s is best known in Zurich as a coffeehouse. What happens behind the scenes remains invisible to most people: While the city is still asleep, dough is already being kneaded, shaped, and baked at Babu’s Bakery in Binz. For 15 years, bread, pastries, and baked goods have been produced there every morning for the four locations in Zurich. It is precisely this craftsmanship that the Babu’s anniversary campaign now highlights—developed and implemented by the Zurich-based agency Marty Trezzini.
A platform that will endure beyond the anniversary
To mark its 15th anniversary, Babu’s wanted not only to celebrate but also to create a communication platform that would be effective in the long term. Marty Trezzini developed the tagline «We bake your day» for this purpose and took charge of the project from concept to production. Under this motto, the campaign aims to highlight the craftsmanship and the people behind the brand.
At its heart is a documentary-style film that follows the early morning at the bakery. Timestamps serve as a storytelling element that guides the viewer through the production process, while personal voice-over narration by the mother-daughter duo Sandra and Elena Kubista adds an additional narrative layer to the film. In this way, craftsmanship, everyday life, and the personal story behind Babu’s come together to form a cohesive whole.
Documentary film, cutdowns, and a warm visual style
The main film is complemented by cutaways and a warm, inviting visual style, which together form the visual framework for the anniversary campaign. The campaign will be featured on social media, digital channels, and Babu’s website.
The visual concept was brought to life through photography by Jonathan Labusch, while Francesca Kleinstück and Yves Marty (Concept & Production) and Jonas Steinbacher (Director of Photography) were responsible for the film production. On the client side, Elena Kubista (Head of Operations & Business Development), Fee Rochner (Project Manager), and Sandra Kubista (Executive Management) led the project.
Person in charge at Babu’s: Elena Kubista (Head of Operations & Business Development), Fee Rochner (Project Manager), Sandra Kubista (Executive Management). Responsible at Marty-Trezzini: Francesca Kleinstück & Yves Marty (Concept & Production), Jonas Steinbacher (DP), Jonathan Labusch (Photography).
