On the spot a job
Attracting skilled workers and motivated young talent to one’s own company is becoming increasingly difficult—even in the electrical industry. That’s why the search for new employees is a top priority at Swisspro—one of Switzerland’s largest electrical companies. To this end, a recruitment campaign featuring its own platform was developed in collaboration with the St. Gallen-based agency Ammarkt.
In line with the company's message "Swisspro makes it easy", the website is the center of the recruitment measures. At Apply-now.ch job seekers will find all relevant information about swisspro, attractively structured as blog posts. Interested parties can contact swisspro easily and directly via an integrated chat function.
In addition to the hard facts about the company and the advertised positions, the platform conveys an authentic impression of the corporate culture thanks to informal Instagram posts by employees.
AdWords, Facebook and 20 Minuten are used to draw attention to Swisspro as an employer throughout the country. In addition, potential candidates are addressed specifically, personally and directly on site with eye-catching vehicle lettering, recruitment ambassadors, flyers and practical giveaways.
Responsible at Swisspro: Matthias Berchtold (Head of Human Resources), Heidi Pazanda (Head of Marketing and Communications) Jörg Buckmann (Buckmann wins) . Responsible at Ammarkt: Marcel Odermatt (CEO), Nick Schoberth (Managing Director), Thomas Engeli (Executive Creative Direction), Maurizio Galassi (Creative Direction), Aron Herz, Avsar Yildiz (Text/Concept), Sandro Tissi (Art Direction), Jenny Hitz (Graphics), Gianluca Palmisano, Thomas Krüger (Web-Development), Florin Grunder (Webdesign), Marc Ammann (Consulting)
