Andfrank creates awareness for atopic dermatitis
Skin conditions raise many questions. The Andfrank agency, in collaboration with Derma2go, has developed a campaign designed to provide answers and raise awareness of atopic dermatitis through eye-catching visuals and memorable questions.
There is little information and many unanswered questions on the subject of atopic dermatitis. With the campaign approach "Good question!" and three different subjects in static and moving image form, Andfrank formed the foundation of the campaign and posed questions that are actually burning under the nails of those affected.
In order to provide answers, the agency has teamed up with the skin experts from Derma2go to use a website funnel that offers online consultations. This allows those affected to receive well-founded answers directly from experts and have their skin problems assessed.
"The campaign works because we work with authentic questions. Thanks to this authenticity, the campaign can also be easily expanded to include new subjects, as these are generated from the questions asked by those affected," explains Christian Greis, dermatology specialist.
In line with the motto "together we are stronger", it was very important for the agency to acquire partners and sponsors in order to ensure a sustainable and effective advertising impact for the campaign.
Andfrank was responsible from the initial strategy planning to the delivery of all advertising material. Starting with the concept, through campaign management and the creation of the creative, to media planning and playout. The campaign is strategically broadcast in two waves, for which a sophisticated media plan was developed for classic print channels, digital platforms and social media.
Responsible at Andfrank: Monika Wiedemeijer (overall responsibility), Ramon Alder (creative director), Florian Bieniek, (consulting and media), Vivian Darges, Katharina Eugster (junior art director), Stefan Krapf (web development). Responsible at Derma2go: Dr. med. Christian Greis (Dermatology Specialist), Dominik Haller (Managing Director), Berit Klüwer (Senior Business Development Manager). Production of advertising material: Andfrank.
