Ammarkt relies on a lot of pink for Biomed
Given the various competing products on the market, Biomed’s magnesium product line needed to stand out clearly. With an eye-catching campaign, Ammarkt aims to increase brand awareness across all touchpoints.
Magnesium Biomed food supplements contain organic magnesium salt, which is particularly well absorbed by the body. Ammarkt has created an eye-catching campaign for Biomed in order to expand the manufacturer's market leadership and further increase brand awareness.
Suitability for everyday use in pink
The campaign focuses on the suitability of Magnesium Biomed food supplements for everyday use. By using everyday situations, the importance of magnesium for daily well-being is emphasized. As Biomed is the only supplier of magnesium in Switzerland to use the color pink on its packaging, it is used prominently in the campaign. The aim is to visually differentiate the company from its competitors and at the same time significantly increase the recognition value of the products.
Responsible at Biomed: Sibille Kegel (PM Magnesium Biomed), Thomas Schlecht (Head of Marketing). Responsible for Ammarkt (conception and realization): Maurizio Galassi (CD), Vanessa Preisig (AD), Iris Appel (text), Gian Enzler (IMD) Andrina Manser (DTP), Ramona Cavelti (consulting). Photography: Oliver Rust, Visualeyes International (production).
