Ammarkt celebrates stylish Christmas for the Shopping Arena
The Shopping Arena brings together the concentrated fashion expertise of eastern Switzerland. The shopping center proves this with a powerful Christmas campaign. Conceived by Ammarkt, made for print and digital measures.
It glitters and glimmers in the Shopping Arena: Ammarkt has developed a multichannel Christmas campaign for the largest shopping center in eastern Switzerland, starting with a sensational fashion photo shoot. Among other things, the visuals were used in the special edition of the Shopping Arena magazine, inspired as ultra-short films on the in-house displays, attracted user attention on Instagram and Facebook, and already generated thousands of clicks as paid posts on the websites of media partners.
"Our visitors must always be able to recognize that we have a flair for fashion. This is vital for our survival," explains Fabienne Diez, Marketing Manager of the Shopping Arena. "We are very happy with the outcome, because these pictures live the diversity of our 55+ stores and our fashion competence at the same time. And what's particularly important to us is that our customers like the campaign exceptionally well."
Responsible at Shopping Arena: Marc Schäfer (Center Manager), Fabienne Diez (Marketing Manager). Responsible at Ammarkt: Marcel Odermatt (CEO), Patrizia Mazzucchelli (Consulting Group Manager), Lea Hobi (Consulting & Media), Sascha Fanetti (Creative Direction), Jan Walser (Art Direction), Phil Fichtinger (Concept & Text), Fabienne Grass, Florin Grunder (Graphics), Karine & Oliver (Photography and Film), VisualEyes (Production).
