Alpro Barista stages new campaign - Focus on plant-based indulgence

Alpro is launching a new campaign in October 2024 that puts its barista product line in the spotlight. With a clear focus on sustainability and plant-based alternatives, the campaign appeals to both coffee professionals and consumers who value conscious enjoyment. The versatile varieties such as oat, almond and soy offer the perfect foam texture for coffee specialties and impress with their creamy consistency.

"Our campaign shows that plant-based alternatives are not only sustainable, but also meet the highest standards in everyday professional barista life," explains Philippe Aeschlimann, Head of Marketing at Alpro Switzerland. The visually strong campaign will be played out in digital and traditional media and is intended to further increase awareness of the Alpro Barista range.

With humorous and appealing visuals, the campaign highlights the enjoyment and creativity of barista products while emphasizing the benefits of plant-based alternatives. The target group is not only professional baristas, but also environmentally conscious coffee lovers who value quality and taste.