Allink: A Digital Transformation for the SLKK Health Insurance Company
With a modernized marketing presence, a focused visual identity, and a completely revamped website, Allink is positioning SLKK as a digital yet approachable insurance company for the future.
The SLKK health insurance company has always been known among its policyholders for reliability, personalized support, and a genuine commitment to customer service. However, expectations of an insurance company and its communication have changed fundamentally in recent years: Today, customers primarily compare offers online and expect a straightforward, digital service. The SME’s existing marketing presence could no longer keep pace with this digital shift in user behavior. Allink’s task was to carefully evolve SLKK’s visual identity to remain relevant in the changing market environment while preserving its deeply rooted, traditional heritage.
Preserving Values, Modernizing Approaches
The goal was not to reinvent SLKK, but to make its proven foundation fit for the future. The strategic goal of the rebranding was: more digital, more focused, and closer. To visually convey a tangible sense of person-to-person closeness, we developed a completely new, authentic visual identity. This identity highlights the personality of the well-coordinated team as well as its closeness to policyholders, demonstrating that a small health insurance company wins people over precisely because of its personalized care.
A fully optimized customer experience
The new website is the centerpiece of the modernized online presence and serves as a central digital touchpoint. It features a clean, uncluttered design and, thanks to improved navigation, offers quick access to services, offerings, and information. Online forms and appointment scheduling tools are now easy to use and available at any time. Thanks to comprehensive mobile optimization, these services work seamlessly on smartphones, tablets, or desktops. Complemented by a modernized tagline and clear, understandable language, the new brand identity demonstrates that consistency and digital progress complement each other perfectly. SLKK is successfully keeping pace with the times while remaining exactly what it has always been for its policyholders: a reliable partner on equal footing.
Responsible at Allink: David Zangger (Creative Director, Partner), Davide Rossetto (Design Director), Alban Bochsler (Technical Director), Nicolai Spicher (Senior Digital Designer), Simon Zangger (Photo & Film Director), Mitch Hottinger (Photo & Film Producer), Roger Krage (Senior Copywriter), Florin Schweizer (Brand Marketing Consultant), Livia Küpfert (Brand Consultant) Partner: Photographer Nico Schaerer Hair & Makeup: Nicola Fischer Modeling Agency: Streetcasting.ch Contact person at SLKK: Patricia Gastaldo (Deputy Director, Head of Finance), Carina Seconi (Head of Marketing)
