Agence Trio designs new communication recipe for Vacherin Fribourgeois AOP
Agence Trio brought a dash of strategy, a pinch of creativity, and a touch of management to the world of Vacherin Fribourgeois AOP and stirred it all together with flair. The result of this recipe allows Switzerland’s creamiest cheese to further boost its popularity, especially in German-speaking Switzerland.
Trio's creative team has cooked up a visual environment that mixes time-honored symbols such as the poya with innovative communication codes to refresh this centuries-old brand without neglecting its traditional values - the joy of enjoyment and conviviality. The slogan "Enjoy the moment" has been carefully adapted to this environment to remind us of the delicious everyday moments that we can share all year round, not only over a fondue, but also over a piece of cheese.
A broad-based national campaign has just begun in a wide variety of channels, starting with a completely redesigned Website is supported. All means used, such as digital ads in shopping centers, press ads, promotional material (caquelons, tablecloths, napkins and placemats for the hospitality industry, bags, carrier bags) and packaging were rethought. A first campaign on the terrain attracted a lot of attention at the well-known Zurich Züspa trade fair with the presence of a completely redesigned stand in the colors of the new campaign, which powerfully expresses the identity of Vacherin. Hundreds of fondue fork halves were distributed to entice visitors to visit the Vacherin stand, where they could taste a fondue with Vacherin Fribourgeois AOP with the help of the other half.
Numerous other PR surprises have been prepared that will soon enrich this spicy recipe for success!
Responsible for Vacherin Fribourgeois AOP: Vanessa Fritsche (Head of Marketing & Communication), Lionel Martin (ex-Head of Marketing & Communication), Romain Castella (Director of Interprofession du Vacherin Fribourgeois). Responsible at Agence Trio: Michael Kamm (CEO & Creative Director), Didier Bonvin (Strategy Director), Dorothée Buyck (Account Manager), Nicolas Bonvin (Art Director), Jakub Adamkiewicz (Copywriter), Maëlle Baud (Digital Strategist), Mathieu Bercher (Back-End Developer), Pascal Bigler (Desktop Publisher).
