Iundf Group stages reopening of the Palais Mascotte
The Iundf Group is supporting the reopening of Zurich’s legendary Palais Mascotte club with a comprehensive brand identity. The Zurich-based creative agency developed a contemporary identity—from strategic concept to media execution—that bridges the past and the present.
When a venue with over 110 years of history reopens, it takes more than just a nice logo or a new website. For the reopening of the historic Palais Mascotte in Zurich, the Zurich-based creative agency Inhalt und Form, in collaboration with Branding & Design Director Philip Stolte and operator Isabel-Sophie Loheit, developed a comprehensive brand and communications strategy that blends the past and present into a distinctive, contemporary identity.
The goal was to reposition the Palais Mascotte not just as a club, but as a cultural venue: open, urban, sensual, and deeply rooted in its history. That is why the club has deliberately reverted to its original name from 1916—Palais Mascotte. Inhalt und Form provided strategic and operational support throughout the entire transformation process and was responsible for developing the overall communications concept. The services included conceptual work as well as creative support right through to implementation. In addition, the Iundf Group handled media planning, PR work, and the Social Media Presence and the design of the new website.
From the Panorama Bar to the dance floor
The result is a brand identity that reestablishes the Palais Mascotte as a cultural destination across all touchpoints. With its reopening on January 29, 2026, the Palais Mascotte returned as a club and gathering place with many new features.
At the new Panoramabar, guests are welcomed for after-work drinks starting at 5:00 p.m. and kick off their evening at the high-end cocktail bar. The bar and club merge into a seamless experience: carefully curated DJs and live acts—ranging from Italo disco to disco funk to Chicago house—along with local talent and international collaborations like Toy Tonics, bring energy, vibrancy, and a unique network to the dance floor. The event venue is also available for corporate events and hosts occasions such as—to name a recent example—the «Advertiser of the Year 2026» award show.
Person in charge at Palais Mascotte: Isabel-Sophie Loheit (CEO/Owner). Contact person at the Iundf Group: Philip Stolte (HOH Agency, Branding & Design), Dominik Stibal (CEO), Mato Bilic (Motion Designer), Andreas Bartneck (Media Strategy), Wolf Mocikat-Wein (Media Planning).
