Havas Switzerland stages ski crashes for Canal+
Canal+ Switzerland, in collaboration with Havas Switzerland, is launching the «La Chute» campaign, which combines spectacular ski falls with surprising plot twists in TV series and movies. The digital campaign will run throughout the winter season and reach target audiences where they consume content—supplemented by DOOH advertising in Swiss ski resorts.
This winter, Canal+ Switzerland presents "La Chute", a new communication campaign by Havas Switzerland. The concept brings together two seemingly contradictory worlds: the spectacular, inevitable and unforgettable final twists in Canal+ content and the falls that thousands of Swiss people experience on the ski slopes every winter. With this campaign, Canal+ Switzerland is underlining its roots in Switzerland and at the same time emphasizing the strength of its premium offering: moments of suspense, twists and thrills that make you want to stay tuned until the last second.
When the final turn becomes a key moment
The campaign plays with the ambiguity of the French term "chute", which means both "fall" and "final twist" of a movie or series. At Canal+, a final twist is never trivial - it is epic, dramatic, decisive. It is an integral part of the DNA of series, films and great stories that the platform offers. With "La Chute", Canal+ Switzerland picks up on this strong narrative code and anchors it in a deeply local insight: in Switzerland, winter is also the season of falls on the slopes, in the snow, sometimes with style, often with a pinch of self-irony.
Digital campaign with local roots
Rolling out in the middle of the winter season, the "La Chute" campaign is part of a fully digital communication ecosystem designed to reach target groups in their daily usage habits. Social media, digital platforms and video formats make it possible to attract attention at the exact moment when content is being consumed. In addition, a DOOH setup strengthens the brand's presence directly in selected Swiss ski resorts. A strategic decision that allows Canal+ Switzerland to meet its audience where they experience winter - and to play out a truly cross-channel, contextualized and effective campaign.
With this concept, Canal+ Switzerland is reinforcing two key messages: its affiliation with the Swiss cultural landscape and the diversity of its premium content offering. Indispensable series, high-quality films and powerful stories that touch you - even when you fall.
Responsible at Canal+ Switzerland: Sophie Hedouin (CEO), Gautier Huppé (Head of Marketing, PR and Brand), Kelly Praz (Social Media Specialist). Responsible at Havas Switzerland: Gabriel Mauron (CCO), Emilie D'Amico (Associate Creative Director), Simeon Brandner (Creative Producer), Léo Bonhomme (Art Director), Baptiste Blanchard (Senior Account Manager), Marie Court (Junior Project Manager), Yvonne Hefti (Media Client Service Director), Alexandre Cahagne (Media Digital Consultant), Florian Barrio (Media Channel Expertise Consultant).
