Gonser launches image campaign with Neu Creative Agency
The Swiss online retailer Gonser is launching a nationwide branding campaign. The Zurich-based agency Neu Creative Agency won the pitch with a strategic positioning strategy that unifies the brand and product levels. The campaign will run on TV, online, billboards, and digital out-of-home.
The Swiss online store Gonser was founded in 2009 and has its headquarters in central Switzerland. In contrast to the well-known online stores, Gonser customers do not pay for brand names, but for products and service. A direct supply chain with no intermediaries and its own Swiss logistics makes good quality at the lowest prices possible.
Since it was founded, Gonser has grown significantly in terms of both product range and team. The company is currently launching a nationwide, multi-phase campaign for the next chapter of its growth strategy. The aim is to raise awareness of the online store among the general public, position the brand with a clear profile and sell it.
Surprising protagonists attract attention
Neu Creative Agency won the pitch for the account with a strategic positioning and a concept that combines brand and product levels. The central idea communicates a simple and clear promise: At Gonser you will find good quality at the best prices. This gets to the heart of a film mechanic that creates attention with surprising protagonists in order to direct it quickly and directly to products.
The claim «Gut gibt's Gonser» and the revised visual appearance link all the campaign measures, which are used nationwide via TV, online, posters and digital out-of-home.
Responsible at Gonser: Lenz Gonser, Selina Weingartner, Jens Launicke, Minh Vuong. Responsible at Neu Creative Agency: Simon Rehsche, Sandy Pfuhl, Nico Ammann, Adrian Staehelin, Andrea Braschler, Pian Gumpp, Bettina Beyeler, Adam Schwarz. Brand film: Florian Studer. Directed by: Djawid Hakimyar. Sound: Jingle Jungle. Online Media: Webrepublic.
