Goldbach Crossmedia Award 2026: These 9 campaigns are vying for the top prize
The nominees for the 2026 Goldbach Crossmedia Award have been announced. From among 30 submitted projects, an independent jury of experts led by Marco Taborelli selected nine cross-media campaigns for the shortlist. The winners will be announced on April 16, 2026, in Zurich.
Goldbach will once again honor outstanding Swiss cross-media campaigns in 2026. A total of 30 projects from various industries were submitted for this year’s Goldbach Crossmedia Award. An independent panel of experts, chaired by Marco Taborelli, nominated 9 cases from among them for the shortlist.
With this industry-recognized award, Goldbach honors campaigns that strategically align various media channels and whose synergy demonstrably contributes to achieving the defined goals. Among other criteria, the evaluation focused on the strategic rationale, creative execution, and the quality of cross-media integration.
Clear Objectives and Consistent Implementation
The nominated campaigns particularly impressed the jury with their clear objectives, consistent integration of media and messaging, and rigorous execution across multiple touchpoints.
The following campaigns are in the running for a Goldbach Crossmedia Award: 100 Years of Migros – Switzerland’s Biggest «Thank You,» AXA UEFA Women’s Euro 2025, Brack Super League – Unboxing Football, McDonald’s: The Most Swiss Showdown of the Year, “You’re Important to Me”—A Heartfelt Song About Sibling Love, Road Safety Fund—“The Game of Your Life,” “For Fans of Switzerland”—National Tourism Campaign for UEFA Women’s Euro 2025, Swiss Schöggeli, and “The Great McDonald’s Rebrand.”.
The winners of the 2026 Goldbach Crossmedia Award will be honored on April 16, 2026, during the Best of Swiss Web Award Night at The Hall in Zurich.
