Festland creates advertising market campaign for Betty Bossi
The Festland agency has developed a B2B campaign for Betty Bossi Medien that showcases Betty Bossi as a content creator using a smartphone. The campaign positions Betty Bossi as a cross-media portfolio of consumer media and aims to draw more marketers’ attention to these high-reach advertising channels.
Betty Bossi is not only the nation's chef, but also the nation's advertiser. Betty Bossi media reach millions of readers and users. The campaign created by Festland brings Switzerland's first female food influencer to life and proves that Betty's guarantee of success also applies to the advertising market.
Betty Bossi media is one of the advertising channels with the widest reach, and not just for culinary brands. The aim of the B2B campaign is to get even more marketeers to acquire a taste for them. The campaign brings the vintage portrait of Betty Bossi into the modern age and positions Betty as a content creator with a smartphone. The landing page bettybossi.ch/advertising serves up key facts and invites you to a consultation call.
The campaign's visuals and texts give Betty Bossi an image update from a special interest title to a cross-media portfolio of consumer media. Ads and sales are seamlessly integrated via Hubspot.
«The founder of Betty Bossi was a copywriter. Our campaign is more or less a home game for the brand,» says Anina Boss, Head of Advertising Market at Betty Bossi. Elena Neff, consultant at Festland, adds: «The mix of a real brand story and AI-powered motion design has proven to be a recipe for success.»
