Erdmannpeisker and Swisslos: monthly payday campaign for Win for Life
Erdmannpeisker is launching a new payday campaign for Swisslos that highlights the core promise of Win for Life: a monthly prize paid out over 20 years. The campaign will run once a month throughout the year on DOOH, online, and on the radio.
Swisslos Win for Life instant tickets, with which players can win every month for 20 years, are among the most successful instant tickets in the range. With the current campaign, this exceptional prize promise has been consistently placed at the center of attention (like m&k already reported).
Monthly payday in focus
In addition to the image campaign, Erdmannpeisker's payday campaign focuses on the monthly Win for Life payday. Throughout the year, the message "Today is payday again" will be played out once a month on DOOH, online and on the radio. The payday symbolizes the central promise of Win for Life: not a one-off win, but a recurring moment over many years. The call-to-action points out that you too could win today.
Here too, the lucky charm ensures a high level of recognition and delivers the prize. Month after month. No matter whether it's convenient or not.
Online spots
Responsible at Swisslos Intercantonal National Lottery: Markus Fischer (Head of Marketing & Distribution), Anouk Grünert (Head of Product Management Lots), Daniela Zwick (Product Management Lots). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Jenny Ziörjen (Art Direction), Laura Fässler (Motion Design/Online Advertising), Selina Helbling (Consulting). Other partners: Markenfilm Schweiz, Uli Scheper (producer), Djawid Hakimyar (director), Jinglejungle (sound design/radio spots), Zipmedia (media planning).
