The House of Communication steps on the gas for Post Company Cars
The agency Serviceplan Suisse is using a digital campaign to promote the B2B car subscription YellowDrive - and shows how quickly and easily companies can find the right car.
Operating a company fleet often costs companies a lot of time, money and nerves. At least until now. Post Company Cars is now offering a car subscription for companies that should make everything easier: YellowDrive. This allows companies to select the right vehicle with the mileage package of their choice online - and hit the road no later than 72 hours after ordering. Also on board: insurance, registration, services - and a notice period of just one month.
The campaign by Serviceplan Suisse sums up just how quick and easy YellowDrive is: under the motto "One, two, drive", a rapid sequence of images shows that a few clicks are all it takes - and the journey in the new company car can begin.
"We were immediately impressed by the simplicity of the concept," says Reto von Arx, Head of Communications at Post Company Cars. "After all, it is precisely this simplicity that sets YellowDrive apart from other providers."
In order to keep the production of the advertising material efficient, the ads - from the creation of the images to the animation and the sound - were produced in-house at the House of Communication. In addition to a great deal of human craftsmanship, artificial intelligence was also used.
The campaign is played out as display ads, social media ads and is also supplemented by publicity reports in trade magazines. The aim is to generate awareness and sales.
Responsible at Post Company Cars: Reto von Arx (Business Partner Communications). Responsible at the House of Communication Zurich: Nadja Tandler (Art Direction), Michael Winnicki (Graphics), Peter Liptak (Text), Marcin Baba, Micha Seger (ECD), Edi Walker (Consulting), Nico Podgorny (Chief Client Officer), Raul Serrat (Chief Creative Officer), Nathalie Diethelm (CEO).
