Calanda: Cool beer, cool head
With a touch of humor, the new campaign shows that Patgific isn't just a way of life, but also the perfect recipe for more enjoyment. The campaign was conceived, developed, and produced by Publicis Zurich, Bagels of Berkeley, and Prodigious.
Calanda, the traditional Graubünden beer brand, is focusing on refreshing relaxation in its latest campaign - in true Graubünden style, of course. Under the motto "Viva Patgific", Calanda stages the typical attitude to life that has always been cultivated in beautiful Graubünden. "Patgific" stands for serenity, joie de vivre and the art of always keeping a cool head, no matter what life brings.
The new campaign was conceived, implemented and produced by the agencies Publicis Zurich, Bagels of Berkeley and Prodigious. The focus is on three tongue-in-cheek video spots that celebrate the "Viva Patgific" lifestyle: scenes that are probably familiar to many are charmingly defused with a pinch of humor and the Graubünden recipe for more serenity. The claim "Relaxed refreshment the Graubünden way" fits in perfectly.
Whether on YouTube, as an online banner, on posters or in the social media - the campaign ensures that "Viva Patgific" becomes known throughout Switzerland. Because true relaxation is sometimes simply a question of attitude. Patgific, that is. And the right beer, of course.
Responsible persons at Calanda Iina Käpynen (Marketing Director), Lara Rohrer (Group Brand Manager), Sarina Hasler (Brand Manager), Carmen Baumeler (Trainee Brand Management) Responsible agencies Publicis Zurich and Bagels of Berkeley (concept and production), Prodigious (production).
