Loyalty experts launch podcast for CRM and customer loyalty
Michael Bietenhader and Alexander Süßel are launching «Loyalty Espresso,» a compact podcast format focused on loyalty marketing. This new offering complements the successful “Loyalty Talk” podcast with short, concise insights from the DACH region.
Loyalty experts Michael Bietenhader and Alexander Süßel are expanding their podcast offering: with "Loyalty Espresso", they are launching a new short format that presents the most important news and insights from the DACH region in a compact format. Like a strong espresso in the morning, the format is intended to be short, intense and invigorating.
The "Loyalty Espresso" is aimed at experts from the fields of CRM, customer retention and loyalty. It complements the established Loyalty Talk podcast, which has already featured industry experts in 49 episodes.
https://www.youtube.com/@LoyaltyTalkPodcast
The two hosts bring decades of expertise in loyalty marketing to the table: Michael Bietenhader, CCO of nexum AG and Managing Director of MilesAhead AG, shaped programs such as the Coop Supercard and the Hello Family and Mondovino customer clubs. Alexander Süßel has over 20 years of experience in the retail, FMCG, financial services and technology sectors. Both are certified Loyalty Marketing Professionals (CLMP).
The podcast is available on all popular platforms, including Apple Podcasts, Spotify and YouTube. All episodes can also be accessed at www.loyaltytalk.com.
