Andmore launches poster campaign for Microlino
The Zurich-based agency Andmore is using emotional storytelling to promote the Microlino, a small electric car. Using typical Swiss terms of endearment, the campaign highlights the benefits of the compact vehicle in an effort to appeal to urban, sustainability-conscious audiences.
The Zurich agency Andmore launches a poster campaign for Microlino. They present the small car using typical Swiss slang to highlight the advantages and unique selling points of the Microlino. The aim is to create emotional closeness and sympathy - especially among urban and sustainable target groups and anyone who appreciates style, charm and smart driving.
The Microlino thus becomes a little friend on four wheels that combines a love of the city with sustainability, but without sacrificing the driving experience.
Small is better
Microlino founder Wim Ouboter explains that despite the difficult conditions in Europe, the small electric runabout makes sense precisely where large cars are oversized: for 95 percent of everyday journeys. His argument: why not drive a clean, maneuverable little car and park the big beast for the weekend?
It is precisely this emotional storytelling and the fact that "small" is better that serves as the advertising message here.
Conception and implementation: Andmore
