Andfrank launches rescue card campaign for Air-Glaciers
Air-Glaciers is launching a new campaign to highlight the importance of its emergency card. The campaign focuses on various everyday situations and the assurance that rapid assistance is available exactly where it’s needed. The campaign was developed and implemented by the agency Andfrank.
Air-Glaciers is particularly present in Central Switzerland and French-speaking Switzerland and is always ready for action. With the rescue card, the company offers its own precautionary product that not only ensures rapid assistance on site in the event of an emergency, but also regulates financial and organizational aspects. Nevertheless, for many people it remains abstract when and where rescue actually takes place. This is because accidents often seem far away until they happen in everyday life. And this is exactly where the new campaign comes in: in the moment before the event.
A skier who takes a jump too optimistically. A snowboarder who thinks she can control every turn off-piste. A walker who underestimates an icy patch. The campaign shows those seemingly ordinary situations in which routine suddenly becomes serious. The scenes are deliberately staged in a raw and approachable way, like spontaneous cell phone shots. No cinematic dramatization, no effects. It is precisely this authenticity that creates closeness.
In the split screen, the moment of the incident is followed by the perspective of the rescue. Linked by the rescue card as the central element. This creates a clear message: with the rescue card from Air-Glaciers, you are well protected anytime and anywhere.
The campaign will be played out on social media, digital banners and as an online video on platforms such as YouTube and high-reach news portals. The aim is to position the Air-Glaciers rescue card as a useful safeguard in everyday life. Not with a warning finger, but with the awareness that the unexpected is part of life.
Responsible at Air-Glaciers: Gael Gillioz, Eliane Zürcher (Marketing & Communications). Responsible at Andfrank: Laura Starace (Art Direction & Motion Design), Michalea Blatter (Graphic Design), Ramon Alder (Creative Direction), Florian Bieniek (Media).
