ADC Young Creatives Award 2026: Galaxus is looking for innovative campaign ideas
The briefing for the 19th edition of the ADC Young Creatives Award is now available for download. Switzerland’s most prestigious competition for emerging talent also serves as the official pre-selection for the Cannes Young Lions Competition in June 2026. This year’s challenge comes from briefing partner Galaxus, which is calling on young creatives to reimagine the tagline «Germany’s most honest online store» from a conceptual perspective.
Source: ADCThis year's ADC Young Creatives Awards briefing event took place online yesterday evening. Managing Director Hanna Jackl welcomed around 130 interested people and gave an outlook on what awaits the participants if they win an award: In addition to the coveted ADC Young Creatives Awards, they can look forward to membership of ADC Switzerland and participation in the international Young Lions Competition in Cannes. Thanks to the cooperation with Weischer.Cinema Switzerland, the winning teams will represent Switzerland on the international stage in June.
Media and PR concepts wanted for the first time
In 2026, more teams than ever before will be able to qualify for the Young Lions: In addition to film, outdoor and cyber ideas, creative media and PR concepts will also be honored for the first time as part of the ADC Young Lions competition.
Galaxus sets challenge: "Germany's most honest online store"
Martin Walthert, Chief Marketing Officer at Galaxus, presented this year's challenge to the youngsters: "Since its expansion into Germany, Galaxus has repeatedly used the claim 'Germany's honest online store' implicitly - but not as explicitly as the claim does. This leaves many people with the rational question of why and, above all, how an online store can be honest. And last but not least, what people get out of it emotionally. Your task is therefore to rethink the concept of 'Germany's honest online store' and translate it into coherent campaign ideas suitable for the media."
Briefing and conditions of participation available
At www.adc.ch the briefing as well as all participation and submission regulations are available for download in German and French. The deadline for the 19th ADC Young Creatives Award is March 5, 2026.
In addition to Galaxus as a briefing partner, the organizer can look forward to the long-standing support of the sponsors APG|SGA Out of Home Media, Blick, Swissfilm Association and Keystone SDA as well as Weischer.Cinema Switzerland as the official Swiss Cannes Lions representative and ADC cooperation partner. The important creative competition for young talent receives media support from the trade media "m&k" and "persönlich". The organizer is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.
