Ad School 2025: CAS Creation and Strategic Planning starts in August
The next course at the Ad School for Creation and Strategic Planning begins on August 22, 2025. The course offers practice-oriented training with renowned lecturers from the communications industry.
The course at the Ad School provides comprehensive knowledge in the areas of strategy, creation, brand experience, PR/publicity, media, communication law, market and trend research as well as the application of artificial intelligence in the creative process. Students gain both theoretical knowledge and practical insights into the creative and strategic work of communication specialists. Lecturers include well-known industry personalities such as Peter Felser, Caspar Heuss, Mona Fluri, Sandy Pfuhl, Dennis Lück, Mirjam Hauser, Marc Schwenninger, Simon Rehsche, Grit Wolany, Tobi Fueter, Gordon Nemitz, Tobias Zehnder, Dan Nessler and Tom Zeller.
The training consists of lectures, practice-oriented tasks and joint group work in both specializations. An interdisciplinary final project rounds off the program. The course is recognized by the HWZ Hochschule für Wirtschaft Zürich with 15 ECTS credits. Talented creative professionals and people with at least two years of relevant professional experience in strategic planning or consulting are eligible for admission.
The Ad School is a cooperation between the industry associations ADC Switzerland and Leading Swiss Agencies and the HWZ University of Applied Sciences in Business Administration Zurich. Further information and the possibility to register is available on the website.
