Cavalcade directs short films for Swisscaution
The Swiss provider is launching three new tactical short films. In the campaign, the creative agency Cavalcade uses dynamic typography that interacts with the characters as a full-fledged participant, bringing the brand’s benefits to life visually.
The leading Swiss provider of rental guarantees is continuing its collaboration with the advertising agency Cavalcade. Having laid the foundations for a strong visual identity, Swisscaution is now launching three new tactical short films.
True to its promise of "carefree renting", Swisscaution retains the elements that made its previous campaign so successful: Creativity, bold colors, lightness and a clear visual direction.
Typography as the main actor
In this new series, words are brought to life. Whether it's to illustrate the refund of a deposit or the need for assistance services, typography becomes a fully-fledged player in each scenario. It physically blends into the setting and interacts with the characters to emphasize the tangible benefits of the brand.
The campaign, directed by Marysia Makowska and produced by Boom, can now be seen as a TV commercial or as a video on social networks.
Swisscaution - Customer: Patrick Oltramare (CEO), Leslie Bronsztejn (Head of Marketing), Simone Vogel (Communications Specialist). Cavalcade - creative agency: David von Ritter (Creative Director, Copywriter), Arbnon Pajaziti (Art Director), Maxime Fiechter (Account Director). Boom Creative Studio - Production agency: Annina Zimmermann (Executive Producer), Paula Liszko (Senior Producer), Marysia Makowska (Director), Luka Milicevic (DoP), Jan Klemsche (Edit), Jürg Dummermuth, Joel Habermacher (Animation), Jingle Jungle (Audio), Unsere Farben, Jürgen Kupka (Grading).
