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Dozierende vermitteln an der Ad School Praxiswissen. Quelle: zvg
Branding

Ad School Rebranding: A New Identity for the Talent Incubator

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Dana Wirz, Schöpfer des Jahrhundert-Ovo-Slogans. Quelle: zvg
Creativity

Obituary: Dana Wirz—The Man Behind the Ovo Slogan

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Dana Verdene zeigt die Bergwelt des Magic Pass. Quelle: zvg
Campaigns

Magic Pass Influencer Campaign Reaches 2.5 Million People

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Der Autoverkäufer erkennt: Niemand braucht ihn mehr. Quelle: zvg
Campaigns

Sayhey is expanding its collaboration with agencies

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Branding , MarKom

A Visit to the Engine Room of the Billion-Dollar Brands

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Der Schweizer Weg digital: Wanderrouten einfach auf dem Smartphone. Quelle: zvg
Campaigns

Bilateral Migration Map: stark+vernetzt and evoq bring the EU treaties to life

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Ski-Legende Pirmin Zurbriggen ist Raiffeisen-Testimonial. Quelle: zvg
Campaigns

Raiffeisen and FS Parker: When Advisors Become Ambassadors

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Rivella: Spass beim Umzug dank neuer Kampagne. Quelle: zvg
Campaigns

Rivella Image Campaign: «And Your Thirst Says Yes»

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Die Gelbmänteli-Kampagne bewirbt das Stadtquartier Zwhatt. Quelle: zvg
Campaigns

Schroten's "Zwhatt" Campaign: When the Mother-in-Law Stays

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«Schweiz heute» setzt auf Orientierung statt Polarisierung. Quelle: zvg
Campaigns

DS Studio and «Schweiz heute»: Between the Left and the Right

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Live Lab präsentiert neuen Markenauftritt und Webseite. Quelle: zvg
Branding

Live Lab Brand Refresh: Clarity and Strength for a Global Event Agency

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Neue Beschilderung macht UPZ-Auftritt in Bern sichtbar. Quelle: zvg
Branding

UPZ's New Brand Identity: Two Institutions, One Identity

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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