Magic Pass Influencer Campaign Reaches 2.5 Million People
Contcept Communication launched an influencer campaign for the Magic Pass featuring travel and family content creators, generating nearly 2.5 million impressions in German-speaking Switzerland—which had a direct impact on early-bird sales.
Magic Pass Influencer Campaign Reaches Millions in German-Speaking Switzerland
Through a strategically designed influencer campaign, Contcept Communication made the Magic Pass accessible to an audience of millions in German-speaking Switzerland. The Magic Pass influencer campaign generated a total of 2,489,947 impressions, directly supporting early-bird sales for the 2026/2027 season.
A Carefully Curated Mix of Creators as the Key to Success
The campaign relied on a combination of travel and family influencers to ensure both reach and content relevance. The profiles featured included @reisenmitim, @busy_kids_switzerland, and @switzerland_travel_family, among others. This selection combined high-quality travel content with relatable, everyday family content, making it possible to authentically showcase the Magic Pass in a variety of usage scenarios—from outdoor adventures to family-friendly outings.
According to Contcept Communication, this approach made it possible to generate both high impression counts and strong content engagement with the target audience. Of particular note: The creator-generated content was subsequently repurposed in performance campaigns and, according to the press release, is said to have directly contributed to a significant portion of early-bird sales.
Elise Bétrisey, Marketing Manager at Magic Pass, commented on the results: «The fact that we reached nearly 2.5 million people on social media shows just how successful our collaboration with a carefully selected mix of influencers from the travel, lifestyle, and family sectors was.» According to Bétrisey, it’s particularly worth noting that this wasn’t just about visibility: «The same content was repurposed in our performance campaigns and directly contributed to a significant portion of our early-bird sales.»
Magic Pass: Annual subscription for more than 100 destinations
The Magic Pass is an annual pass for various destinations in Switzerland, France, and Italy. It offers access to a wide range of winter and summer activities—from ski resorts and bike trails to family outings. According to the company, the pass will cover more than 100 destinations for the 2026/2027 season, marking a further expansion of its coverage.
For more information about the Magic Pass, visit https://www.magicpass.ch available.
Contact at Magic Pass: Elise Bétrisey, Marketing Manager. Responsible at Contcept Communication: Catherine Purgly, Senior Consultant.
