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KI hilft Konsumenten bei Preisvergleichen, so Shopfully-Studie. Quelle: zvg
Commerce

Shopfully Study: AI in Shopping Is Still a Niche

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IAB Switzerland Generalversammlung 2025 in Zürichs Au Premier. Quelle: zvg
Digital

IAB Switzerland: Roger Baur Takes Over as President

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FC Aarau Tippspiel als Beispiel für Gamification. Quelle: zvg
Digital

Gamification in Marketing: blueheart and Previon Launch "Blick-Tipparena"

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Bartgeier beobachten und Gemmis neue Online-Präsenz. Quelle: zvg
Digital

Gemmi: Partner & Partner Launches New Website

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Digital

Cannes Lions 2026: The Roar of the Machines

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Ava, temptrainings neuer KI-Chatbot, beantwortet Fragen. Quelle: zvg
Digital

Kuble: AI chatbot Ava helps temptraining around the clock

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Digital , MarKom

PAD 2026: Between AI Agents, In-House Development, Testing, and Transparency

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Eventfrog Cashless ermöglicht bargeldloses Bezahlen per Smartphone und Karte. Quelle: zvg
Apps

Eventfrog Cashless App: Your Smartphone Becomes a Cash Register

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Deutschland bei Kaufkraft unter europäischem Durchschnitt. Quelle: zvg
Commerce

Retail Purchasing Power in Europe: Switzerland Far Ahead

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DAT Inclusion List: 500 geprüfte Websites für Werber. Quelle: zvg
Digital

Digital Ad Trust Inclusion List: 500 Verified Sites for Programmatic Advertising

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Christopher Kehrhahn über KI als Wertschöpfungstreiber. Quelle: zvg
Digital

Publicis Intelligent Content: AI as a Driver of Value Creation

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Loyalty-Apps sind fester Bestandteil des Einkaufserlebnisses. Quelle: zvg
Apps

Loyalty Apps for FMCG: High Reach, But Loyalty Is Eroding

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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