Digital Ad Trust Inclusion List: 500 Verified Sites for Programmatic Advertising
The Swiss organization Digital Ad Trust provides a certified inclusion list featuring more than 500 vetted websites—to promote higher quality, transparency, and brand safety in the programmatic advertising market.
Digital Ad Trust Inclusion List Establishes Quality Standard for Programmatic Advertising
Programmatic advertising has become an integral part of digital media planning—yet it also poses significant challenges for advertisers and agencies alike. Campaigns often appear on a wide variety of international websites without the quality of the ad environment being verifiable at all times. The Swiss association Digital Ad Trust addresses this issue and, with the Digital Ad Trust Inclusion List, provides a concrete tool for greater control in the programmatic advertising market.
The list includes more than 500 audited websites that have been certified by Digital Ad Trust in the areas of visibility, ad fraud, and brand safety. This provides advertisers and media agencies with a practical foundation for running digital campaigns in high-quality, brand-safe environments.
Widespread use and integration via OneDSP
According to the press release, the DAT Inclusion List has reportedly been used by major, well-known advertisers since its initial release—a sign of the high demand in the market for reliable quality standards. In addition, the DAT inventory can also be booked via OneDSP. This allows advertisers and agencies to integrate quality-certified ad placements directly into their programmatic campaigns and easily leverage the benefits of the Inclusion List in their media planning.
«Our Inclusion List is a concrete step toward greater control and quality in the programmatic advertising market,» says Roland Ehrler, president of Digital Ad Trust. «It helps advertisers and agencies place their ads precisely where they will be visible, appear in a safe environment, and be protected from fraudulent activity.»
Focus on Swiss Media Offerings
The Digital Ad Trust Inclusion List consists primarily of Swiss media outlets. It is supplemented by selected German websites with a high proportion of Swiss inventory. It is intended for all market participants who prioritize transparency, quality, and advertising effectiveness in programmatic advertising.
The certification ensures that the listed websites meet defined quality standards. For advertisers and agencies, this is intended to provide greater certainty when planning campaigns and a better foundation for efficient digital advertising. Publishers benefit from the fact that high-quality journalistic and digital offerings become more visible and can be booked in a more targeted manner.
The DAT Inclusion List is freely available and can be downloaded from the Digital Ad Trust website: https://digitaladtrust.ch/inclusionlist/
