Yellow developed for Pack Easy design configurator for suitcases
Pack Easy, a family-owned company based in Lucerne, has partnered with Yellow to develop an online configurator for luggage. Designed and implemented as a purely online product, this solution allows the client and the agency to combine the latest trends in customization, digitalization, and direct sales.
The owner-managed Swiss company Pack Easy has been producing luggage and leather goods for consumers and companies for almost sixty years. The products in the basic range are offered via online and retail dealers as well as via the company's own web store. Motivated by the positive experiences in its own online business, Pack Easy was looking for a solution to meet the increasing market demand for individualization.
Yellow was briefed with the idea of being able to offer a cabin trolley in which the buyer himself determines the design. In close cooperation between customer, product and UI developer, producer as well as programmer, a new, modular design system with associated online configurator.
In order to handle order processing, payment and logistics without media disruption, the solution was integrated into Pack Easy's existing webshop. Currently, the design system offers colors, patterns and other design elements from which around three million different subjects can be created. With a freely selectable engraving, owners reduce the risk of having another copy of their suitcase on the way.
Responsible at Pack Easy: Marion Klein (CEO/Owner). Responsible at Yellow: Reto Meyer (Ambassador); Hannes Müller (Advocatus Diaboli); Timon Wolf (Planner), Pascal Rehmann (Concepter/Designer); Daniel Bard (Digizepter/Designer); Adrian Gertsch (Designer). Technical implementation and programming: E-Point.
