Ringier Advertising with a new digital presence
In early December 2020, Ringier Advertising launched a standalone digital B2B presence featuring a new website and social media channels.
Since October, the digital and print marketing unit Ringier Advertising has been operational under the leadership of Managing Director Thomas Passen. The launch of its own website continues the integration of the marketing of the print and digital portfolio at Ringier announced in February 2020, while Admeira will henceforth focus exclusively on TV marketing.
At Ringier-advertising.ch, advertisers, agencies, and other interested parties can find all important information on advertising opportunities for Ringier media titles and the print and digital inventory of external customers. The additional presence in social media with accounts on Twitter and LinkedIn is intended to enable holistic communication across all platforms.
New brand world
A new feature is the access via the superordinate brand world, under which the various advertising options are then divided into print and digital. All information about Ringier Advertising's offering is freely accessible, from current media data and bookable advertising formats to prices and rates. There are also explanations of the online booking tools for print and digital, targeting options and programmatic advertising. In the login area, registered users will still find the familiar toolbox, which also includes the Mediacompass.
