"Follow the Butterfly": new webshop for Farfalla
The Front prevailed over various agencies in a multi-stage evaluation process and was selected to develop the new website, featuring an innovative online store, for the organic cosmetics and aromatherapy brand Farfalla Essentials.
As part of its rebranding, the Swiss market leader in aromatherapy and natural cosmetics pioneer Farfalla was not only looking for an implementer for the new e-shop, but also a partner who knew how to bring the offline brand experience to life on digital channels.
The newly launched corporate website is based on a clever combination of function, design, technology and content with a smooth transition to the web store, creating an intuitive brand and shopping experience. In the newly created vessel "Follow the Butterfly", content and products merge and show the user the world of organic cosmetics with the values and commitment of the company.
Aspects such as the improved user guidance, the clear structure of the products and content as well as the emotional and generous design round off the digital shopping experience for desktop and mobile users alike.
"With our new web presence, we can position ourselves innovatively in the digital space with a state-of-the-art solution. After just one month, we recorded a 25% increase in sales in the web store," says a delighted Malvin Richard, CCO of Farfalla Essentials.
Responsible at Farfalla: Malvin Richard (Managing Director/CCO), Lukas Lüscher (Head of Marketing), Franziska Schaub (Head of Finance and IT), Jeremias Schmid (Business Development), Julia Fiagbedzi (Communications). Responsible at The Front: Sam Sherbini (UX & consulting), Pascal Beyeler, Ralf Brändli (implementation), Marco Zimmerli (creative & art direction), Annina Walker (screen design).
