Three new heads at GoTom
The Swiss ad tech company GoTom is making targeted investments in growth and expansion. In January 2026, three new team members will join the company: Yasin Korkmaz as Senior Account Executive, Laurent Meuzard as Country Director for France, and Megan Balschun as Product Manager.
The Zurich-based company GoTom is continuing its strategic growth in 2026 and is making targeted investments in expertise, international expansion and product innovation with three new appointments. In January, the company welcomes three new team members in key positions.
Reinforcement in Commercial Development
Yasin Korkmaz starts as Senior Account Executive at goTom. He has a background in business informatics and many years of AdTech experience in the DACH region, the Nordics and the Benelux region. Most recently, he was Client Director at Microsoft (Xandr), where he focused on strategic market development, scaling partnerships and sustainable growth. At goTom, Yasin will use his extensive industry experience to advise clients, develop strategic client relationships, develop new partnerships and drive business growth.
Expansion in France
As part of its European expansion strategy, goTom is further expanding its presence in France. Laurent Meuzard has therefore joined the company as Country Director France. With over 20 years of experience in the media and digital sector, including at Canal+, NRJ, nugg.ad (Zalando Group), AudienceProject and Adnami, Laurent brings extensive expertise in the French AdTech ecosystem. Based in Paris, he will be responsible for business development for goTom in France and will advise publishers on how they can optimize their digital advertising revenues and make their workflows more efficient using the goTom platform.
Focus on product development
With Megan Balschun, goTom gains a Product Manager who will strengthen the team with her expertise in UX/UI and digital experience design. She brings experience from projects in Switzerland, Sweden, Italy and Norway. Her focus is on developing intuitive, user-friendly products that fit seamlessly into the daily workflows of media sales and advertising teams. At goTom, she will actively shape the platform, optimize usability and improve the overall experience for all users.
"With these strategic hires, we are strengthening precisely those areas that are crucial for our customers: in-depth ad tech expertise, international market presence, excellent customer support and a future-proof platform that offers all the key functions for digital media sales," says Alban Grossenbacher, CEO of goTom. "With this team, we can optimally support our customers in Europe's dynamic, increasingly automated advertising market."
Founded in Switzerland in 2015, GoTom offers a specialized SaaS platform for selling advertising inventory. The platform combines powerful CRM and order management capabilities to optimize the entire sales cycle - from customer management and pricing to campaign management, billing and revenue distribution - with a strong focus on automation and ease of use. Today, leading media companies across Europe use goTom as a central platform to efficiently manage and scale their digital advertising operations.
