Since January, Hotelplan has been the first Swiss travel provider to gain experience with virtual reality (VR) in customer advice in ten of its own travel agencies. Schwyz Tourism has VR films produced and shown to visitors at vacation fairs with the help of VR glasses. And that Trafo Hotel The benefits of this and what the virtual future could look like were discussed under the direction of Handelszeitung editor Andreas Güntert by CEO Hotelplan Suisse Kurt Eberhard, Vendelin Coray, Managing Director Schwyz Tourism, Erik RoedenbeckDirector of Trafo Hotel and Blue City Hotel, Baden, and Jan Azzati, Virtual reality entrepreneur, co-founder of immersiveweb.ch on June 27 in Zurich at an event organized by the Swiss Travelwriter Club (STC).Going on a virtual journeyInspecting a cruise ship up close from afar, looking around Ayers Rock without breaking a sweat or taking a virtual look at the hotel pool: Virtual reality makes applications like these possible - by immersing you virtually in the action using data goggles, which potential customers have been experiencing in ten selected Hotelplan travel agencies since January. For CEO Kurt Eberhard, this was a trial operation to gather experience about the reactions of customers and travel consultants. The travel business is all about emotions and how these can be conveyed to customers during the consultation. To this end, Hotelplan also wants to test new media applications and - where appropriate - use them.Schwyz Tourism had similar motives. The difference is that the tourism organization had its own content produced, namely four VR films. As an intermediary, Hotelplan relies on VR content from service providers (hotels, airlines, cruise companies, tourism organizations, etc.).Soon an "old cheese"Vendelin Coray is aware that Schwyz Tourism's VR innovation could be a hit with the public at trade fairs for another two or three years, but will then become "old cheese". Although Hotelplan has not yet realized any additional business in the ten test branches, all of its own travel agencies can apply for advice with VR content. VR is therefore only used in those travel agencies that show a genuine interest themselves.Mixed RealityFor virtual reality entrepreneur Jan Azzati, development in the VR sector is still in its infancy. He is convinced that there is still a lot of movement and change to come. He sees the future in mixed reality, i.e. in systems in which reality is combined with virtual and augmented reality applications.
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Since January, Hotelplan has been the first Swiss travel provider to gain experience with virtual reality (VR) in customer advice in ten of its own travel agencies. Schwyz Tourism has VR films produced and shown to visitors at vacation fairs with the help of VR glasses. And that Trafo Hotel The benefits of this and what the virtual future could look like were discussed under the direction of Handelszeitung editor Andreas Güntert by CEO Hotelplan Suisse Kurt Eberhard, Vendelin Coray, Managing Director Schwyz Tourism, Erik RoedenbeckDirector of Trafo Hotel and Blue City Hotel, Baden, and Jan Azzati, Virtual reality entrepreneur, co-founder of immersiveweb.ch on June 27 in Zurich at an event organized by the Swiss Travelwriter Club (STC).
Going on a virtual journeyInspecting a cruise ship up close from afar, looking around Ayers Rock without breaking a sweat or taking a virtual look at the hotel pool: Virtual reality makes applications like these possible - by immersing you virtually in the action using data goggles, which potential customers have been experiencing in ten selected Hotelplan travel agencies since January. For CEO Kurt Eberhard, this was a trial operation to gather experience about the reactions of customers and travel consultants. The travel business is all about emotions and how these can be conveyed to customers during the consultation. To this end, Hotelplan also wants to test new media applications and - where appropriate - use them.Schwyz Tourism had similar motives. The difference is that the tourism organization had its own content produced, namely four VR films. As an intermediary, Hotelplan relies on VR content from service providers (hotels, airlines, cruise companies, tourism organizations, etc.).Soon an "old cheese"Vendelin Coray is aware that Schwyz Tourism's VR innovation could be a hit with the public at trade fairs for another two or three years, but will then become "old cheese". Although Hotelplan has not yet realized any additional business in the ten test branches, all of its own travel agencies can apply for advice with VR content. VR is therefore only used in those travel agencies that show a genuine interest themselves.Mixed RealityFor virtual reality entrepreneur Jan Azzati, development in the VR sector is still in its infancy. He is convinced that there is still a lot of movement and change to come. He sees the future in mixed reality, i.e. in systems in which reality is combined with virtual and augmented reality applications.
