Google search on the smartphone: You'll be found if you strengthen your brand and content!
If you're not currently working on a project with artificial intelligence or machine learning, it can sometimes make you feel queasy: How do we mere mortals make it into Google's hit lists with our websites?
A voice command is sufficient for the search
entered), the answer is sometimes read aloud. So you no longer even need to touch your smartphone to find out the answer.. Which we no longer have...
Constant optimization makes top ranks on Google difficult to access
Because many websites are becoming better and better optimized, it is becoming increasingly difficult to appear in the top rankings with your own content. In addition, Google is selling more and more advertising so that more space is lost on the hit list and the Knowledge Graph box answers many search queries directly: For opening times or photos of a restaurant, for example, you no longer need to click on the restaurant page, Google answers that itself.how Google is increasingly informing users itself instead of redirecting them to the websites where the answers to the search queries were originally found.
Securing the digital future
Fishkin concludes from this that you should secure your digital future by optimizing your own content for direct answers in Google's mobile hit lists (on-SERP SEO) and thus at least make your brand known. In the medium term, Google will refer fewer and fewer website visitors, especially as it becomes increasingly difficult to get into the organic results lists. However, if you manage to make your brand known, it is easier to be found and to address visitors later via newsletter or PR. you can still position yourself quite efficiently in the top ranks of search engines.* Walter Schärer has been involved in online and content marketing since the early days of the WWW. He experienced the Internet hype of 1998-2000 and the subsequent crash in 2001 at first hand as a consultant in a web agency. He then managed the internet departments of several Swiss companies for 15 years. Since 2017, the internet pioneer has been back on the agency side as Director Marketing & Business Development at BlueGlass Interactive in Zurich. In his MK column, he analyzes Internet trends from time to time and gives his opinion on them.
