There are more and more heavy users
In 2000, almost 40 percent of the Swiss population surfed the web; today, 90 percent are regularly online. Eight out of ten even use the Internet daily or several times a day. At the turn of the millennium, only 14 percent were heavy users. Among digital natives (14- to 29-year-olds), the Internet is used almost without exception - only 0.3 percent in this age group live offline. 17 years ago, this proportion was relatively high at 27 percent. Most offliners are still to be found among senior citizens (70+): 47 percent today, compared with almost all of them in 2000 at 96 percent.
Smartphone - the constant companionThe high intensity of use presupposes that the Internet can be used regardless of location. Seven out of ten Swiss regularly use a smartphone for this purpose. The number of smartphone users has tripled since 2010. Back then, there were 1.4 million, but today there are 4.6 million. Even though the majority surf with their cell phones primarily via WLAN, 23 percent say they primarily use the mobile network (3G, 4G, etc.). 28 percent surf via WLAN and the mobile network in roughly equal measure.More online shoppers, social media users and online gamersAs was the case five years ago, the activities Information retrieval via search engines, e-mail and Daily news most popular. The number of online shoppers has increased significantly: while 43% said they visited online stores in 2012, this figure has risen to 74% today. Social media is also increasingly used today: 63% regularly use Facebook, Instagram and the like - in 2012, this figure was only 42%. Online games are also becoming increasingly popular - the number of users has grown from 1.1 million to 2 million within five years.
