The five biggest mistakes in online Christmas shopping

When it comes to online Christmas shopping, there are many stumbling blocks.1. do not do Christmas marketingQuestion your current marketing strategy: Are you actually using all possible channels such as email, social media and newsletters? Are these coordinated with each other? Is your store designed for Christmas and optimized for specific target groups, for example with regard to a certain type of buyer or certain product preferences? Do you use discounts and/or coupons to entice undecided customers and prospects to your site?2. do not offer Christmas-specific servicesPamper your customers during the stressful pre-Christmas period with an "all-round carefree" service: send products gift-wrapped - gladly with an additional card; allow your customers to save individual wish lists; bind your customers with time-limited discounts and send discount calendars; show them with a countdown until when timely Christmas orders are possible; support undecided buyers with a best-of list etc. in their purchase decision.3. do not offer additional shipping optionsCustomers must be able to rely on receiving their ordered goods on time, especially during the Christmas season. Position yourself as a reliable partner by having goods delivered even on December 24. You should also offer express delivery as an additional shipping method, allow your customers to pick up their orders at your stores free of charge, and send orders within Germany free of shipping costs - this is particularly well received.4. provide the wrong payment methodsThe abandonment rate is particularly high during the checkout process. Therefore, offer the right mix of payment methods and ensure a convenient, streamlined checkout with short loading times. The easiest way to do this is with professional payment software.5. neglect the post-Christmas periodAfter Christmas, there's still no time for you to catch your breath. Have special New Year's Eve and New Year's Day offers ready for your customers and enable them to return gifts without complications.Heidelpay presents more information on the biggest mistakes during Advent and helpful tips on how online retailers can effectively avoid them in its whitepaper "The five biggest mistakes in online Christmas business - tips and tricks for success in Christmas e-commerce". It is available at www.heidelpay.de/downloads available for download free of charge.