Belowzero takes off with new online store on Shopify
The Swiss activewear brand Belowzero is unveiling its redesigned online store: user-friendly, optimized for performance, and ready for international markets.
Belowzero, known for high-quality activewear, has completely revamped its online store on Shopify. The new platform combines stylish design with technical functionality and reflects the brand's values: quality, durability and conscious consumption. "With our new online store, we want to strengthen the connection between high-quality activewear and an exceptional shopping experience," emphasizes founder Bruno Guntern.
The store was developed by the Y1 Digital AG. E-commerce expert Sebastian Wernhöfer describes the relaunch as an important step towards establishing Belowzero as an outdoor specialist outside of Switzerland.
The new store offers impressive features such as dynamic product pages, intelligent filters and personalized email marketing via Klaviyo. Thanks to Shopify Markets, Belowzero has the opportunity to tap into international markets such as Germany. The platform is multilingual and seamlessly connected to the ERP system. A dedicated B2B store is also planned for 2025.
