AdWords ads align even more closely with organic results

The Google search results consist of organic, unpaid results and the paid AdWords ads. There can be up to four ads above the organic results. The ads must be labeled as such from a legal point of view, and Google has experimented with the labeling over the last few years. Before the labels were green, for example, there was also a yellow label. There were also phases in which the ads had a completely yellow background and were therefore very different from the organic results.what consequences does this have for click rates? In general, it can be assumed that Google made the change due to a positive change in the click rate on the ads. However, AdWords advertisers who believe that this will lead to a massive increase in clicks will be disappointed. The changes are mainly noticeable at Google in the masses, but the question still arises: Should you invest in your SEO activities at all if, in the worst case, you only appear in 5th place (after 4 ads) with your organic snippet? the answer is: Yes. Because SEO and SEA are not mutually exclusive, but complement each other. On the one hand due to the different behavior patterns of searchers and on the other hand due to different ranking possibilities. There are potential customers who are generally not reached via SEA because they either use ad blockers (around 20 percent of advertising is blocked in Germany) or they deliberately do not click on paid ads. For them, the organic results are generally a better starting point, while others click directly on the first results, whether paid or organic. Here, keyword queries that do not yet rank well organically can be picked up with paid ads. In addition, various studies have shown that multiple search results from a website, both organic and paid, strengthen trust in the website as a suitable result and thus lead to a click.Conclusion: The "disguised" ads will certainly lead to organic and paid results being even more difficult to distinguish in the future. Nevertheless, little should change in the approach to search engine marketing for store operators. A combination of good organic SEO rankings and AdWords ads is optimal in most cases.