CALIDA CLUB: One Year of Digital Customer Loyalty with iundf
iundf Marketing Technology supported Calida in developing and implementing the new CALIDA CLUB loyalty program. Since its launch a year ago, the program has been synonymous with data-driven, personalized, and cross-channel customer engagement.
From Loyalty Programs to Digital Customer Retention
With the CALIDA CLUB, lingerie manufacturer Calida has redefined customer loyalty. iundf Marketing Technology developed and implemented the underlying loyalty and marketing technology concept. Since its launch a year ago, the CALIDA CLUB has brought the brand’s core value of «Quality in every moment» into the digital world—setting new standards for digital customer loyalty in the fashion industry.
The CALIDA CLUB is much more than a traditional rewards program. Members enjoy exclusive benefits such as loyalty rewards, personalized offers, priority access, and a concierge service. The concept combines branding, technology, and data strategy to create a holistic loyalty experience.
SAP Emarsys as the technological backbone
At the heart of the concept is the integration of SAP Emarsys as a marketing automation, loyalty, and data platform. The loyalty system is interconnected across all channels—online store, newsletter, and POS. This allows interactions throughout the loyalty journey to be personalized, automated, and measurable—from welcome communications to reactivation.
«With the CALIDA CLUB, we’ve reached an important milestone in digital customer loyalty,» says Valdrin Ethemi, Director of Retail, adding, «The project combines branding, technology, and data strategy into a holistic loyalty experience.»
The CALIDA CLUB is available in all Calida stores and online: https://www.calida.com/de-ch/cms/calida-club-vorteile
Responsible at Calida: Lukas Nadler, CRM Marketing Manager; Valdrin Ethemi, Director of Retail.
Person in charge at iundf Marketing Technology (a member of the iundf Group): Urs Blickenstorfer, Owner & CEO; Nina Limacher, Principal Consultant & Member of the Executive Board; Marija Radevic, Consultant & Project Manager.
