Office for Refreshment refreshes Mastai's web presence
To mark Mastai's 100th anniversary, the Büro für Erfrischung agency launched a new website with an online store for the Winterthur-based group of companies.
The family business is established in the food wholesale and retail trade. Just in time for the anniversary year, the new website brings together what belongs together and clearly reflects the diverse business activities in the digital space.
"Combining the integration of a comestibles store for private customers with the B2B business of a large-scale refrigeration supplier was a bit of a challenge conceptually," notes Thomas Grenacher of Büro für Erfrischung.
The focus was also on improving accessibility to the individual business activities Mastai Shop, Trade, Gastronomy and Cold Storage. In particular, with the newly founded label Mastai Gastro, an offer for gastronomy businesses was created that is now also represented in a digitally worthy manner.
The Büro für Erfrischung in Winterthur provided Mastai with comprehensive advice and support, from the strategic structure of the company's external image to the brand development of the business units and the implementation of the digital presence, including the web store.
Responsible at Mastai: Seraina Mastai, Luca Mastai. Responsible at Office for Refreshment: Thomas Grenacher (project management), Severin Vonlanthen (development), Katja Louisa Herbert (graphics and design).
