Cannes Lions: The new lions

What significance do large-scale campaigns—which are honored with great pomp and circumstance at the Palais—still hold in a world characterized by hyper-relevance in small doses? TikTok, Turbulence, Travis Kelce—a somewhat different look back at the creative festival on the Côte d’Azur.

Benjamin Tück - September 4, 2024

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Cannes Lions: The new lions

What significance do large-scale campaigns—which are honored with great pomp and circumstance at the Palais—still hold in a world characterized by hyper-relevance in small doses? TikTok, Turbulence, Travis Kelce—a somewhat different look back at the creative festival on the Côte d’Azur.

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