Citroën and Kluth focus on cinema presence
The movie «Alter weisser Mann» opens next week—and the Citroën and Kluth brands also appear in it as product placement partners. Here’s the story behind it.
When the comedy "Old White Man" is released in cinemas on 31 October, two placement partners will also be involved: French car manufacturer Citroën and natural food specialist Kluth. Both companies have opted for native integrations to showcase their products. The product placements were developed and implemented by Particibrand, an agency specializing in product placement and branded entertainment.
Scenes in or with the new Citroën models Ë-C3 and C5 Aircross Hybrid can be seen, for example, when an actress parks her new city car in front of the protagonists' house or when one of the main characters drives to Berlin to visit his daughter.
Kluth products - such as nuts, dried fruit or seeds - are also used natively in a wide variety of situations, for a snack between meals, for refreshment before or after sport or even when cooking in a scene and natural food is used. Product placements are a first for Kluth.
