To the point: Beautiful language
The Federal Office of Communications (OFCOM) recently published a representative survey designed to provide information on the audience's assessment of programming quality.
The surveys were conducted last fall and in the spring by the Institute of Mass Communication and Media Research at the University of Zurich (IPMZ). The findings are based on representative samples of around 3,600 telephone interviews each in 18 regions of Switzerland.
Original press release: "The majority of the audience is fairly or even very satisfied with the programs of public and private radio in Switzerland. In a media comparison, radio, with around 70 percent very and fairly satisfied audiences, performs better than television, with 55 percent. And significantly more are satisfied with SRG radio programs (70 percent) than with private radio (55 percent). However, while satisfaction with SRG radio programming has improved slightly over the past three years, satisfaction with private radio providers has worsened."
The IPMZ presentation summarizes: Two-thirds and more rate SRG offerings as: professional, credible, responsible, credible and they consider the information to be substantial. In a system comparison, the SRG is superior overall and (what a surprising, somewhat revolutionary finding!) the local reference is the domain of the local-regional stations. When the results are analyzed in detail, these statements are put into perspective, because the differences are actually extremely small. Across all items, the difference between the private stations and the SRG programs is just minus 0.3 points for TV and minus 0.2 points for radio. You can read the details on Werbewoche. ch.
Both the SRG television and radio programs should perform much better with the much larger budget available to them. But they don't, so it's not surprising that SFR's market share is falling and that a considerable number of viewers watch ARD or ZDF during the European Championship soccer broadcasts. And thus avoids the preachy Swiss commentators. The results should actually be a slap in the face for SRG. But it always depends on how you sell them.
Incidentally, the survey cost more than a quarter of a million francs. For nothing!
Pierre C. Meier, Editor-in-Chief
[email protected]
