What type of shopper are you?

The product expert

The product expert could work in any position in her favorite store. She knows the store better than the CEO and can provide information on all the product lines from the last ten years. She loves doing research, writing long product reviews and sharing her knowledge in forums. She knows what is good and buys with love and care, and for the product expert, rating options are essential. An informative article page is also a must for her. She is also sure to read the company blog and leave comments there. Make the product expert a fan of your company with good offers and gain regular customers and brand ambassadors in one.

The power shopper

The power shopper is curious, decisive and loves to shop online. Armed with a smartphone and laptop, a universe opens up to them in their living room that they would never have dared to dream of in the past. Whether it's a toothbrush, chest of drawers or a new car, the power shopper loves the flair of the virtual world and wouldn't dream of setting foot outside the door to make a purchase. And who actually needs a job when there are online stores? The power shopper is a good customer, but also demanding. You won't lure them out from behind the mouse with old junk and boring pages. Offer the power shopper the adventure they are looking for with exciting promotions and competitions. Use a simple but appealing page structure to ensure that they can always find new offers and quickly add them to their shopping cart.

The surfer

The surfer loves to immerse herself completely in the virtual world, but tends to get lost there. Didn't I want to look for the blouse in size S? Do these trousers actually come in dark blue at this retailer? What were the reviews for the beige bag again? And why is it 11 p.m. again? The surfer loves exploring the vastness of online retail, but the order button is a largely unknown entity for her, and the surfer sees online stores more as a reading site than a shopping world. Catch the surfer with offers she can't say no to, for example discounts that appear in a pop-up window when she leaves the page with the mouse pointer. Also show your presence on Facebook, Instagram & Co. so that the surfer always finds her way back to you on her long journey through the Internet.

The click grouch

Just opening the laptop means work. Then you have to open a website, select a product, put it in the shopping cart, enter your details and press the order button... it's all incredibly tiring. Couldn't it be much easier? The ideal world of the click-muffler is the 1-click world: if the click-muffler had the choice, he would prefer to find a website that shows exactly the product he is looking for on the homepage and then buy it with one click. Of course, it's not that simple in practice, but you can still make shopping easier with a clear page structure. You can also use cookies so that they can immediately find their favorite products when they visit your site again.About Trusted ShopsTrusted Shops is Europe's trusted brand in e-commerce. The Cologne-based company provides an "all-round secure package" with its seal of approval including buyer protection, the customer rating system and protection against warnings: Based on strict individual criteria such as price transparency, customer service and data protection, Trusted Shops checks its members and awards its coveted seal of approval. With the buyer protection offered by every certified online store, consumers are protected in the event of non-delivery of goods, for example.