Last Christmas - (k)a rhyme for 2017

From outside the marketplace I come here
And I must tell you, it is quite difficult for me
To say whether this will be a good year
Or a difficult's had been.
So we pull, as it has been done since time immemorial,
In the end, not just simply the hat
But - mixed - annual balance
For the advertising week, my last dance:

January came along with the news
The Swiss are well versed in online traffic.
Always logged in and digitally fit
Keep up with the development.
The bad made the good news
Immediately in the consequence quickly nullified':
In this environment, traditional brands would lose
Connecting to the digital world.

February was a tragedy
L'Hebdo came for the last time.
Previously argued a lot
What satire is allowed to do - and what not.
First stop and then struck -
An end should be heroic.
But in these digi days
Crows after a leaf no pig.

Fake news has not just been around since March
But since then, the duck pain
Four months after Trump's election
The torment of every journo.
"Fake this, fake that, you pack of liars!"
Respect is declining, trust is becoming scarce.

April then brought us
Happiness with Lück, who likes to laugh a lot.
What probably makes him more creative
When in advertising some other
Therefore Egon was allowed to hike to him.

In May, hope began all at once with R:
Republic makes life difficult for bluffers.
"Publishers become trading houses,
Democracy to speech,
Journalists to salespeople,
Fight the old rebaptizers!"
Now show text and transmitter
That journalism has a future.
For the amount of all donors
Waits for a banger leaf.

Switzerland is often left out
June gives an example of this
Who travels with phone to ear
Now roamingfree reached its goal.
But this only applies in the EU,
Switzerland continues to just watch.
For this we are then with
As the Trojan rages.
To suffer from WannaCry
Had the Admeir-ians.

July was for radio
A month full of highs:
Reach makes the makers happy,
Duration can be seen.
The new currency next year
Will show in more detail,
Whether the listeners forever,
Or rarely stay.

In August, we missed foresight:
For data security we wanted to
Launch a training tool.
And our readers to thank
equip with it free of charge.
Since better drives who asks before
Was announced a circular
Agencies and companies found all:
"Data security? Not relevant for us."
If that's not a bad mistake.

In September in Bern-City
Journis took to the streets
Tamedia's latest strategy
Not to let it happen.
Concentration goes hand in hand
With several dangers,
What the Group calls "reform
It's all about saving money.
But boss looks at the money spellbound
And wants to keep up appearances.

In October many mobilized
Against No Billag. It is too much
To abolish the SRG altogether,
The store simply has to be streamlined.
Public law without support
Make Switzerland an unsafe place.
Media quality come from torment
Held the yearbook also,
To then tell us afterwards
That same has risen online.
The variety of media for this is decreasing
Time and money are also running out.

Everywhere people talk about digital
Where the human being remains, however, does not seem to matter, Criticized in November the Syndicom
Union for Media and Comm'nication and demands - and this is not bad -.
Education and switching off are a right, he said.

Now bring the December days
My parting, which hurts,
No question at all!
A quarter of my life
Was the advertising week by my side
I say "goodbye" and wish my baby
A splendid future -
and not just maybe.

And finally you will ask
What rhymes with 2017.
I'm afraid I have to tell you:
Not much.
Courage, strength and stubbornness.

From the bottom of my heart all the best for you and thank you
for your loyalty!

Anne-Friederike Heinrich, Editor in Chief

[email protected]