Colonche line: The gift makes sense

Charly Breitenmoser from the advertising agency
Breitenmoser Mediadesign in the Auserrhoden Schachen near Reute
supports the Fairtrade project "colonche line" with free
work.(pr) It was about the launch of the new
Cosmetic products from Father Bertram Wick from Ecuador. Charly
Breitenmoser created the label and designed the cans, tubes,
Labels, flyers and the Internet presence without a fee. Why this
Commitment? "I was fascinated by the fact that a missionary in the
cosmetics industry, and that he is able to combine the two different
Bringing the Worlds of Religion and Cosmetics Together."

Work instead of donations
The advertiser and designer was also impressed by the fact that the people who
on the Ecuadorian peninsula Santa Elena in Colonche Aloe Vera
cultivation, are not simply supported with donations, but are
that they have to do something for it. Currently, 139 young people attend the
middle school built by pastor Wick. The majority cultivates with
her family an aloe vera plot. In the first two years
they pay only 35 percent of the tuition. Profits from the
Cosmetic line cover the deficit.

SBB ordered gift boxes
Companies that would like to support the construction project can
purchase individually compiled gift packages. The SBB St.
Gallen set an example last year by providing its employees with
colonche-line Christmas packages. Distributed are the
Care products in direct mail order via website and through selected
Sales transactions.