CMS certification for Burson-Marsteller successfully completed
Burson-Marsteller has successfully successfully fulfilled the requirements for CMS certification.
(pr) Burson-Marsteller has
Requirements for CMS certification successfully fulfilled. The through
developed by the British agency association PRCA
Quality assurance system CMS II (Consultancy Management Standard)
was developed by the International Communications Consultancy Organization
ICCO and is specialized in PR and communication agencies.
oriented. It combines elements of the ISO certification system
with those of the Investors in People system. The evaluation criteria
are made up of management and communication, corporate planning
and development, financial system, implementation of projects and
campaigns, customer satisfaction, new business and personnel management.
"The very high standards in agency management that we set in our
international agency network and the investments of the
The success factors for quality management in recent years were
this certification," says Roman Geiser, CEO of Burson-Marsteller
Switzerland. "Customers should not only benefit from good consulting services
benefit, but also to focus on efficient agency processes and
quality standards. The CMS certified agencies
Switzerland stand for these values."
Requirements for CMS certification successfully fulfilled. The through
developed by the British agency association PRCA
Quality assurance system CMS II (Consultancy Management Standard)
was developed by the International Communications Consultancy Organization
ICCO and is specialized in PR and communication agencies.
oriented. It combines elements of the ISO certification system
with those of the Investors in People system. The evaluation criteria
are made up of management and communication, corporate planning
and development, financial system, implementation of projects and
campaigns, customer satisfaction, new business and personnel management.
"The very high standards in agency management that we set in our
international agency network and the investments of the
The success factors for quality management in recent years were
this certification," says Roman Geiser, CEO of Burson-Marsteller
Switzerland. "Customers should not only benefit from good consulting services
benefit, but also to focus on efficient agency processes and
quality standards. The CMS certified agencies
Switzerland stand for these values."
